Join our free workshop:
How Home Care Agencies Should Really Be Using Facebook
Thursday, April 9, at 4 p.m. Eastern
Reserve your free spot now!
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Let’s start with an honest question.
If a family looking for home care visited your Facebook page today, what would they learn?
Would they feel reassured?
Educated?
Confident reaching out?
Or would the page feel a little quiet, inconsistent or unclear about what it’s like to work with your agency?
Most home care agencies are on Facebook.
But very few are using it with a clear plan.
That gap is exactly what this free workshop is about.
Families don’t usually come to Facebook ready to make a call. They arrive looking for familiarity. They scroll to see if your agency feels active, credible and aligned with the kind of care they’re hoping to find.
In those moments, Facebook isn’t about pushing services or chasing immediate inquiries. It’s about being present, recognizable and reassuring while families are still deciding who they trust.
This workshop shows how home care agencies should really be using Facebook—to quietly support trust, educate adult children and caregivers, and reinforce confidence long before the phone rings.
What You’ll Learn
During this practical session, you’ll gain clarity around:
- The real role Facebook should play in home care marketing
- What types of content build trust with families and referral partners
- When boosting posts makes sense and when it doesn’t
- How Facebook ads support branding and inquiries over time
- The most common Facebook mistakes home care agencies make
Everything shared is based on real-world experience working with home care agencies nationwide.
No trends to chase.
No posting just to stay active.
Just clear guidance you can apply immediately.
Who This Workshop Is For
This session is designed for:
- Home care agency owners
- Executive directors and administrators
- Marketing and sales leaders
Especially those who want Facebook to feel more intentional—and less like another thing on the to-do list.
A Mindset Shift That Makes a Difference
What to Expect
What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.
Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.
In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.
Welton Hong is the author of the books Making Your Phone Ring with Internet Marketing for Funeral Homes and Making Your Phone Ring with Internet Marketing for Cemeteries.
He’s also a regular contributor to numerous major deathcare publications, a core part of his mission to provide free ongoing education to funeral and cemetery professionals on cutting-edge marketing techniques.
Welton lives in Las Vegas, where Ring Ring Marketing is headquartered. He has a graduate degree in Electrical Engineering from the University of Colorado Boulder. Prior to founding Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.
Join our free workshop:
How Home Care Agencies Should Really Be Using Facebook
Thursday, April 9, at 4 p.m. Eastern
Reserve your free spot now!
00
Years
00
Months
00
Weeks
00
Days
00
Hours
00
Minutes
00
Seconds
Families don’t usually come to Facebook ready to make a call. They arrive looking for familiarity. They scroll to see if your agency feels active, credible and aligned with the kind of care they’re hoping to find.
In those moments, Facebook isn’t about pushing services or chasing immediate inquiries. It’s about being present, recognizable and reassuring while families are still deciding who they trust.
This workshop shows how home care agencies should really be using Facebook—to quietly support trust, educate adult children and caregivers, and reinforce confidence long before the phone rings.
What You’ll Learn
During this practical session, you’ll gain clarity around:
- The real role Facebook should play in home care marketing
- What types of content build trust with families and referral partners
- When boosting posts makes sense and when it doesn’t
- How Facebook ads support branding and inquiries over time
- The most common Facebook mistakes home care agencies make
Everything shared is based on real-world experience working with home care agencies nationwide.
No trends to chase.
No posting just to stay active.
Just clear guidance you can apply immediately.
Who This Workshop Is For
This session is designed for:
- Home care agency owners
- Executive directors and administrators
- Marketing and sales leaders
Especially those who want Facebook to feel more intentional—and less like another thing on the to-do list.
A Mindset Shift That Makes a Difference
Meet Your Host
Welton Hong
Founder & CEO, Senior Care Marketing Max
Meet Your Host
Welton Hong
Founder & CEO, Senior Care Marketing Max
Welton has helped home care agencies across the country strengthen visibility, recruiting and private-pay growth through marketing systems built specifically for this industry.
His focus is on reducing guesswork, so owners can spend less time managing marketing and more time leading their teams and serving families.
Testimonials
Testimonials
This is a free, practical session designed to make one part of your marketing feel clearer, calmer and easier to manage. Reserve your spot now.
This is a free, practical session designed to make one part of your marketing feel clearer, calmer and easier to manage. Reserve your spot now.
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