Join our free workshop:
How Home Care Agencies Get Chosen on Google Maps
Tuesday, May 12, at 2 p.m. Eastern
Reserve your free spot now!
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What Really Happens When Families Search
That’s what our free workshop is about.
Google Maps is no longer just a directory listing. It has become one of the primary ways families compare providers, evaluate credibility and decide who feels trustworthy enough to contact during a stressful moment.
If your agency isn’t visible there, families choose another provider before you ever have the opportunity to speak with them.
This free workshop explains how home care agencies actually get chosen on Google Maps—clearly, practically and without technical overwhelm.
What You’ll Learn
During this practical session, you’ll gain clarity around:
- How Google decides who shows up first
- What influences Google Maps rankings today
- Why Google Maps drives high-intent home care inquiries
- The role of reviews, proximity, reputation, activity and recent Google changes (including AI) in shaping local visibility
Everything shared is based on real-world experience working with home care agencies nationwide.
No complicated SEO talk.
No chasing trends.
Just clear insight into how local visibility works today.
Who This Workshop Is For
This session is designed for:
- Home care agency owners
- Executive directors and administrators
- Marketing and sales leaders
Especially those who:
- Notice inquiries come in waves
- See competitors appearing ahead of them in Google Maps
- Want clearer direction around local visibility
A Mindset Shift That Makes a Difference
Most families don’t know what “local SEO” means. They simply see the agencies Google shows first.
Google Maps rankings are not random. They are based on trust signals Google understands and measures consistently.
Once you understand those signals, decisions become clearer. Priorities feel simpler. Visibility becomes more intentional.
This workshop helps you make that shift with confidence.
What to Expect
What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.
Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.
In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.
Welton Hong is the author of the books Making Your Phone Ring with Internet Marketing for Funeral Homes and Making Your Phone Ring with Internet Marketing for Cemeteries.
He’s also a regular contributor to numerous major deathcare publications, a core part of his mission to provide free ongoing education to funeral and cemetery professionals on cutting-edge marketing techniques.
Welton lives in Las Vegas, where Ring Ring Marketing is headquartered. He has a graduate degree in Electrical Engineering from the University of Colorado Boulder. Prior to founding Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.
Join our free workshop:
How Home Care Agencies Get Chosen on Google Maps
Tuesday, May 12, at 2 p.m. Eastern
Reserve your free spot now!
00
Years
00
Months
00
Weeks
00
Days
00
Hours
00
Minutes
00
Seconds
What Really Happens When Families Search
Let’s start with the reality families don’t say out loud.
When they search for home care on Google, they don’t browse websites.
They look at the map.
They see a few agencies.
And they choose who to call.
If your agency doesn’t show up there, you’re being skipped.
Most agencies assume Google Maps visibility is unpredictable.
It isn’t.
There is a structure behind who appears first, who stays visible and who quietly disappears from view.
What You’ll Learn
During this practical session, you’ll gain clarity around:
- How Google decides who shows up first
- What influences Google Maps rankings today
- Why Google Maps drives high-intent home care inquiries
- The role of reviews, proximity, reputation, activity and recent Google changes (including AI) in shaping local visibility
Everything shared is based on real-world experience working with home care agencies nationwide.
No complicated SEO talk.
No chasing trends.
Just clear insight into how local visibility works today.
Who This Workshop Is For
This session is designed for:
- Home care agency owners
- Executive directors and administrators
- Marketing and sales leaders
Especially those who:
- Notice inquiries come in waves
- See competitors appearing ahead of them in Google Maps
- Want clearer direction around local visibility
A Mindset Shift That Makes a Difference
About Your Host
Welton Hong
Founder & CEO, Senior Care Marketing Max
Welton and his team work with home care agencies nationwide, helping them increase visibility, inquiries and assessments through proven digital marketing strategies built specifically for this field.
His focus is on reducing guesswork, so owners can spend less time wondering how Google works and more time leading their teams and serving families.
About Your Host
Welton Hong
Founder & CEO, Senior Care Marketing Max
Welton and his team work with home care agencies nationwide, helping them increase visibility, inquiries and assessments through proven digital marketing strategies built specifically for this field.
His focus is on reducing guesswork, so owners can spend less time wondering how Google works and more time leading their teams and serving families.
Testimonials
Testimonials
This is a free, practical session designed to make one of the most important drivers of inquiry feel clearer and more manageable.
Reserve your spot now.
This is a free, practical session designed to make one of the most important drivers of inquiry feel clearer and more manageable.
Reserve your spot now.
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