Join our free workshop:
The Hidden Timeline Behind Home Care Growth: Why Families Don't Call Right Away
Tuesday, July 28, at 2 p.m. Eastern
Reserve your free spot now!
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The Phone Isn't Always Silent Because Families Aren't Interested
Families research. Compare. Discuss options with siblings. Wait for a hospital discharge. Hope things improve on their own. Revisit agencies they've already looked at.
By the time they finally call, they've often been making that decision for weeks—or even months.
Understanding that hidden timeline changes how you think about growth.
That's exactly what we'll explore in this free workshop.
Join Holly Rehbock and Dr. Lori Eberly for a practical discussion on what families are really doing before they reach out, why marketing results can feel delayed and how successful agencies stay visible throughout the entire decision journey.
What You’ll Learn
- Why Families Rarely Call Right Away: Understand what happens between first discovering your agency and making that first inquiry.
- The Real Decision Journey Behind Home Care Purchases: Learn how adult children, spouses and families evaluate providers before they feel ready to take action.
- What Builds Trust Before the First Conversation: Discover the online signals families use to decide which agencies deserve a closer look.
- Why Marketing Often Gets Judged Too Soon: See how delayed decision-making can make effective marketing appear ineffective.
- How To Stay Visible During The Entire Buying Journey: Learn practical ways to remain top of mind while families continue researching their options.
- What Creates More Consistent Growth: Understand how visibility, credibility and timing work together to generate more inquiries over time.
What to Expect
What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.
Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.
In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.
Welton Hong is the author of the books Making Your Phone Ring with Internet Marketing for Funeral Homes and Making Your Phone Ring with Internet Marketing for Cemeteries.
He’s also a regular contributor to numerous major deathcare publications, a core part of his mission to provide free ongoing education to funeral and cemetery professionals on cutting-edge marketing techniques.
Welton lives in Las Vegas, where Ring Ring Marketing is headquartered. He has a graduate degree in Electrical Engineering from the University of Colorado Boulder. Prior to founding Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.
Join our free workshop:
The Hidden Timeline Behind Home Care Growth: Why Families Don't Call Right Away
Tuesday, July 28, at 2 p.m. Eastern
Reserve your free spot now!
00
Years
00
Months
00
Weeks
00
Days
00
Hours
00
Minutes
00
Seconds
The Phone Isn't Always Silent Because Families Aren't Interested
A family visits your website.
A few days later, they read your reviews.
The following week, they search your agency name again.
Then nothing happens.
At least, nothing you can see.
Maybe you've even caught yourself thinking:
"We had a lot of website traffic. Why aren't more people calling?"
Or:
"Our marketing seems active, but the inquiries don't always match."
Not because your marketing isn't working.
And not because families aren't interested.
The reality is that most home care decisions happen over time.
Families research. Compare. Discuss options with siblings. Wait for a hospital discharge. Hope things improve on their own. Revisit agencies they've already looked at.
By the time they finally call, they've often been making that decision for weeks—or even months.
Understanding that hidden timeline changes how you think about growth.
That's exactly what we'll explore in this free workshop.
Join Holly Rehbock and Dr. Lori Eberly for a practical discussion on what families are really doing before they reach out, why marketing results can feel delayed and how successful agencies stay visible throughout the entire decision journey.
What You’ll Learn
Meet Your Speakers
Holly Rehbock
Vice President of Sales, Ring Ring Marketing
Holly Rehbock has more than 20 years of experience in the senior care industry. She helps home care agencies grow through smarter marketing, stronger sales processes and improved lead conversion. Drawing from her experience working with providers nationwide, Holly is passionate about helping agencies understand the modern family decision journey and turn more inquiries into clients through trust-building, visibility and effective follow-up strategies.
Dr. Lori Eberly
Program Director for Health Sciences, Appalachian State University
Dr. Lori Eberly is a former home care agency owner with more than 20 years of senior care industry experience. Having owned and operated a home care agency for 18 years, Lori understands firsthand the challenges providers face while balancing growth and quality care. Combining operational expertise with her role as an educator, she brings a unique perspective on the family decision journey, client experience and long-term agency success.
Meet Your Speakers
Holly Rehbock
Vice President of Sales, Ring Ring Marketing
Holly Rehbock has more than 20 years of experience in the senior care industry. She helps home care agencies grow through smarter marketing, stronger sales processes and improved lead conversion. Drawing from her experience working with providers nationwide, Holly is passionate about helping agencies understand the modern family decision journey and turn more inquiries into clients through trust-building, visibility and effective follow-up strategies.
Dr. Lori Eberly
Program Director for Health Sciences, Appalachian State University
Dr. Lori Eberly is a former home care agency owner with more than 20 years of senior care industry experience. Having owned and operated a home care agency for 18 years, Lori understands firsthand the challenges providers face while balancing growth and quality care. Combining operational expertise with her role as an educator, she brings a unique perspective on the family decision journey, client experience and long-term agency success.
Testimonials
Testimonials
Reserve your free spot today and discover what really happens before the phone rings.
Reserve your free spot today and discover what really happens before the phone rings.
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