Join our free workshop:
What Types of Ads
Work Best for
Home Care Agencies?
Thursday, Oct. 8, at 2 p.m. Eastern
Join our free workshop:
What Types of Ads
Work Best for
Home Care Agencies?
Thursday, Oct. 8, at 2 p.m. Eastern
Reserve your free spot now!
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Reserve your free spot now!
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There are more ways to advertise a home care agency than ever.
Google Search Ads. Facebook Ads. YouTube Ads. ChatGPT Ads. Geofencing. Banner Ads. Smart TV and OTT.
But the real question isn’t, “Which platform is best?”
It’s this:
But the real question isn’t, “Which platform is best?”
It’s this:
Which type of ad makes the most sense for what your agency is trying to accomplish?
That answer changes depending on the goal.
If the priority is reaching families actively searching for care, one approach might make sense.
If the focus is caregiver recruitment, local visibility or staying in front of people who already know the agency, another might be a better fit.
That’s what this free workshop will make clear.
What You’ll Learn
The session will cover how different types of ads can support different goals, including:
- Generating private-pay client inquiries
- Recruiting caregivers
- Building stronger local visibility
- Reaching referral audiences
- Staying visible to previous website visitors
It will also cover why audience intent matters, how landing pages affect what happens after the click and which results are worth paying attention to when evaluating ad performance.
Attendees will leave with a clearer framework for deciding where their advertising budget and attention belong.
Home care agencies don't need to advertise everywhere.
They need to understand what each channel is designed to do and when it makes sense to use it.
What to Expect
What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.
Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.
In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.
Welton Hong is the author of the books Making Your Phone Ring with Internet Marketing for Funeral Homes and Making Your Phone Ring with Internet Marketing for Cemeteries.
He’s also a regular contributor to numerous major deathcare publications, a core part of his mission to provide free ongoing education to funeral and cemetery professionals on cutting-edge marketing techniques.
Welton lives in Las Vegas, where Ring Ring Marketing is headquartered. He has a graduate degree in Electrical Engineering from the University of Colorado Boulder. Prior to founding Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle.
There are more ways to advertise a home care agency than ever.
Google Search Ads. Facebook Ads. YouTube Ads. ChatGPT Ads. Geofencing. Banner Ads. Smart TV and OTT.
But the real question isn’t, “Which platform is best?”
It’s this:
But the real question isn’t, “Which platform is best?”
It’s this:
Which type of ad makes the most sense for what your agency is trying to accomplish?
That answer changes depending on the goal.
If the priority is reaching families actively searching for care, one approach might make sense.
If the focus is caregiver recruitment, local visibility or staying in front of people who already know the agency, another might be a better fit.
That’s what this free workshop will make clear.
What You’ll Learn
The session will cover how different types of ads can support different goals, including:
- Generating private-pay client inquiries
- Recruiting caregivers
- Building stronger local visibility
- Reaching referral audiences
- Staying visible to previous website visitors
It will also cover why audience intent matters, how landing pages affect what happens after the click and which results are worth paying attention to when evaluating ad performance.
Attendees will leave with a clearer framework for deciding where their advertising budget and attention belong.
Home care agencies don't need to advertise everywhere.
They need to understand what each channel is designed to do and when it makes sense to use it.
About Your Host
Welton Hong
Founder & CEO, Senior Care Marketing Max
Welton helps home care agencies strengthen their Google visibility, attract more private-pay opportunities and make smarter marketing decisions.
About Your Host
Welton Hong
Founder & CEO, Senior Care Marketing Max
Welton helps home care agencies strengthen their Google visibility, attract more private-pay opportunities and make smarter marketing decisions.
Testimonials
Testimonials
Registration is free. Reserve your spot and get a clearer way
to decide which ads fit your agency’s goals.
Registration is free. Reserve your spot and get a clearer way
to decide which ads fit your agency’s goals.
Copyright © 2026 Senior Care Marketing Max - All Rights Reserved
Copyright © 2026 Senior Care Marketing Max
All Rights Reserved